Graphic Design in Lebanon
Design built to perform in the feed and hold up in print.
Graphic design work gets judged twice here: once by whether it stops a thumb mid-scroll on a phone, and once by whether the same file prints cleanly on a billboard or a flyer without the colors shifting or the resolution falling apart. Design that only succeeds at one of those is design half done, and a business running both digital ads and print signage needs a designer who thinks about both from the first sketch.
We treat graphic design as a performance discipline tied to whatever campaign it supports, not a decorative layer applied after the marketing plan is already set. A social ad creative gets designed against what actually stops scrolling and drives a click, and a storefront banner gets designed against what a driver can read in the two seconds they pass it — different briefs, same discipline.
Turnaround speed matters as much as the design itself for most businesses we work with in Lebanon, since campaigns often get greenlit fast and approved over a WhatsApp thread rather than a formal sign-off process. Our production process is built around that reality: fast drafts, clear revision rounds, and files handed over ready to use the moment approval comes through.
Design that serves campaign performance
Every design brief starts with the campaign it supports, not a blank page — what platform it runs on, what action it needs to drive, and what has already worked or failed in past creative for that account. A design that looks striking in isolation but ignores what the campaign is actually trying to achieve is a wasted production cycle.
For paid campaigns specifically, we design multiple creative variants to test against each other rather than betting a whole budget on a single concept, since the version that performs best is rarely the one that looked strongest in an internal review. Performance data from the campaign feeds back into what gets designed next.
Social creatives and ad visuals
Static and motion creative for Instagram, TikTok, and Meta ads gets built around what actually earns attention in a fast-moving feed: bold, legible text at small sizes, a clear single message rather than three competing ones, and formats sized correctly for each placement instead of one image stretched awkwardly across every platform.
We design for both languages a Lebanese audience actually scrolls in, checking that Arabic text renders cleanly at the sizes each platform displays it and that a design built around English copy does not fall apart when the same layout gets flipped for an Arabic version. A creative that only works in one language halves its own reach here.
Print and out-of-home collateral
Print work — business cards, brochures, menus, packaging, and billboards along routes like the Beirut coastal road or the mountain highways — gets built to CMYK color specifications and production standards from the start, because a design approved on a bright screen can print noticeably duller or shifted once it leaves a monitor and hits paper or vinyl.
Out-of-home pieces get a separate legibility pass, since a billboard has to communicate in the few seconds a driver has to glance at it, which is a completely different constraint than a social post someone can pause and read closely. We size type and simplify layouts specifically for that distance and speed.
Working from an existing brand guideline
When a business already has a brand identity, we work strictly within its guideline rather than treating each new design as a fresh creative opportunity — consistent color values, approved typography, and correct logo usage across every piece, because a business's visual identity only stays recognizable if every designer who touches it follows the same rules.
If a guideline is incomplete or missing pieces a specific project needs, like a spec for out-of-home sizing or social templates, we extend it rather than inventing a one-off solution that will not match the next designer's work. Every extension gets documented so it becomes part of the guideline going forward, not a private exception.
Turnaround, revisions, and file handover
Standard design requests turn around in a few business days, with fast-moving campaign creative often needing same-week delivery, and we scope that timeline up front rather than promising speed we cannot back with a realistic production schedule. Revision rounds are built into every quote, not billed as surprise extras once feedback comes in.
Final handover includes editable source files alongside export-ready formats — print-ready PDFs with bleed and crop marks for anything going to a printer, and PNG or JPG exports sized correctly for each social platform — so nothing sits locked in a format only we can open. Files are organized and labeled clearly enough that another designer could pick up the project later without guesswork.
What you get
- Social ad and organic creative sized correctly for each platform and placement
- Print-ready collateral: business cards, brochures, menus, and packaging design
- Out-of-home design for billboards, banners, and storefront signage
- Design produced within your existing brand guideline, extended where needed
- Defined revision rounds included in every project quote
- Full file handover: editable source files plus export-ready formats for print and digital
Frequently asked questions
- How fast can you turn around a design?
- Standard requests like a single social creative or a flyer typically turn around in two to four business days, while a full campaign set or print collateral needing production specs takes longer, which we scope up front. Urgent same-week requests are usually possible but get flagged early if the timeline is tight enough to affect revision rounds.
- Do you work from our existing brand guidelines?
- Yes — if you already have a brand identity, every design follows its established colors, typography, and logo usage rather than introducing a fresh look project by project. If the guideline is missing something a specific project needs, we extend it and document the addition so future work stays consistent with what came before.
- How many revisions are included?
- Every quote includes a set number of revision rounds agreed before work starts, typically two to three depending on the project's size and complexity, so feedback cycles are planned rather than open-ended. Additional rounds beyond that are scoped and quoted separately rather than absorbed silently into the original timeline.
- What file formats do we receive?
- You get editable source files plus export-ready formats matched to how the design will actually be used: print-ready PDFs with bleed and crop marks for anything going to a printer, and correctly sized PNG or JPG exports for social and digital placements. Nothing is handed over locked in a format only we can open or edit.
- Can you handle print production too?
- Yes — we prepare files to the color and bleed specifications local printers need and can coordinate directly with your printer or a vendor we work with regularly to catch color or resolution issues before a job runs. That coordination avoids the common problem of a design approved on screen printing noticeably differently once it hits paper.